Privacy Policy

01Personal Information We Collect

When we use the term "personal information", we are referring to information that identifies or can reasonably be linked to you. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information depending on how you interact with the Services:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including payment card information, transaction details, form of payment, and payment confirmation.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, add to your cart, add to your wishlist, or purchase.
• Communications with us including the information you include when sending a customer support or enquiry message.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you navigate the site.

02How We Collect Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.
• From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
• From our partners or other third parties.

03How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide and improve the Services. To process your payments, fulfil your orders, manage your account, arrange shipping, facilitate returns, and create a shopping experience tailored to you.
• Marketing and advertising. To send marketing and promotional communications by email, and to show you relevant advertisements on the Services or other websites.
• Security and fraud prevention. To authenticate your account, provide a secure payment experience, and detect or take action regarding possible fraudulent or malicious activity.
• Communicating with you. To provide customer support, respond to your enquiries, and maintain our business relationship with you.
• Legal reasons. To comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies.

04How We Share Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. This may include:

• With vendors and other third parties who perform services on our behalf, such as payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.
• With business and marketing partners to provide marketing services and advertise to you.
• When you direct or consent to our disclosure of certain information to third parties, such as to ship you products.
• In connection with a business transaction such as a merger, to comply with any applicable legal obligations, or to protect or defend the Services and our rights.

05Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.

06Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

07Security and Retention

No security measures are perfect or impenetrable, and we cannot guarantee perfect security. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

08Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Access. You may have a right to request access to personal information that we hold about you.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances.
• Managing Communication Preferences. You may opt out of receiving promotional emails at any time by using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails about your account or orders.

09International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in. Where required by applicable law, we will ensure appropriate safeguards are in place for any such transfers.

10Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date.

11Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at [email protected].